Product Label Design – Collaborating With Local Artists

Product Label Design – Collaborating With Local Artists

Ever sat down in a bar, looked at the back bar shelves and asked yourself, “Who designed those liquor labels?” versus wondering about their taste. Well, I wouldn’t be surprised if you didn’t, unless you are me.

There are so many product label designs that range in different sizes, colors, and shapes. Who can judge which one is better than the other? When it down right comes to design, there is not one single correct answer but many. Regardless if you like a design or not, the most important question is, “Would you remember it?”

With the wide range of products, a label can easily get lost on the shelves. Sometimes taking an approach that’s off the beaten path may help your label stand out and if not be memorable. These designs should be thoughtful and carefully crafted to not steer away from the essence of the product.

Back Bar Project has been working with CreateHive for over six years now. You can see their premium import collection of spirits on all the top shelves in quite a few of the hottest bars across the U.S. Some brands of you may have already seen are Giffard, Sotol Por Siempre, Bigallet, Nuestra Soledad, El Jolgorio, and much more to come.

Artistic Collaboration

The Back Bar Project team keeps us busy designing their collateral – from labels to packages to product sell sheets, as well as advertisements, posters, etc. From time to time they introduce us to local artists from the distilleries regions to collaborate on projects. Such collaborations create unique labels that bring the culture and brand to life. To have local artists collaborating with our design is an honor and privilege. Two brains are better than one, amirite?

One thing you can surely say about Back Bar Project spirit is they look and taste amazing!

Updating Your Brand – Biscottea

Updating Your Brand – Biscottea

BISCOTTEA has been with CreateHive for almost 7 years already. These shortbread cookies are sold all over the world and we are proud of being the studio behind their brand.

Updating Your Brand

This year we worked with BISCOTTEA to revamp their brand. Part of the challenge of updating any brand is keeping continuity between the old and new. Having a strong yet minimalist brand is key for an easy transition. In the case of BISCOTTEA all shortbread flavor package designs kept their stripes, yet colors were updated, and new photography (by Sunita Martini) now gives the whole design a new clean look. In addition we are in the process of designing BISCOTTEA’s new website and are excited of the upcoming launch.

Other than seeing them on shelves at Costco, Caribou Coffee, Delta Airlines, Cathay Pacific Airlines, and other big retails, BISCOTTEA is now sold on Amazon. I admit I’m bias but really, you must try their shortbread as they are so yummy!

Here are some photos taken by BISCOTTEA’s team of their latest convention. They shared their booth with other brands, many of which we designed as well. Derek Still, a co-founder of BISCOTTEA is the good looking guy in the photos.

Portfolio Showcase

Portfolio Showcase

Took us long enough but the shelves are finally up, showcasing some of our design work. It is a such great feeling to see the final products on display! As designers it does not get any better than that.

Please don’t forget to send us final print materials of our designs, so we can proudly add it to the shelf rotation!

Product Research of the Week: Giffard

Product Research of the Week: Giffard

Small confession… this is not a new client of CreateHive, but finally we broke our studio rule of “don’t drink and work” by closing this hectic week with a nice shot of Péche de Vigne by Giffard USA. After more than a year’s worth of designing labels, ads, posters, POS, and what not for this delicious brand, the product is now out in stores. AND! We finally got our hands on it, filling our mini fridge with mini bottles of the entire range, you know… so we can have a better look at the liqueur colors and flavor

Lets just say that we are not disappointed, this week we tried the Péche de Vigne, and thoughts combined (we are people of simple palettes), we found it smooth, fruity, and very yummy. Other than drinking it on its own, seems like it would be a great base for many great cocktails.

Is a great feeling when our clients succeed, is even better when we really like and believe in the product that we design for.

Please don’t miss the opportunity to try this fabulous series!


Our Design on the Shelves: Biscottea

Our Design on the Shelves: Biscottea

Such a pleasant surprise to see our designs on the shelves…

SPOTTED: Delicious shortbread cookies in Tazo store on U-Village and Whole Foods Redmond – Biscottea Shortbread Cookies to be exact, a company we are pleased to have as part of the CreateHive family. Besides seeing our designed retail boxes on the shelves, we have tried these nuggets of goodness firsthand, and they are very addictive. Very. These shortbread cookies aren’t typical shortbread cookies, as each flavor is baked with real tea or coffee, making them quite complementary to have with such beverages (or any other beverage really).

For a good rundown of what Biscottea is really about, check them out on Food Network’s Unwrapped:

If you are a shortbread connoisseur (or just enjoy shortbread cookies in general), next time you see Biscottea or Biscoffee Shortbread cookies in the stores, we would definitely recommend picking up some and trying them yourselves!

Stay tuned for new flavors by Biscottea.


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