Updating Your Brand – Biscottea

Updating Your Brand – Biscottea

BISCOTTEA has been with CreateHive for almost 7 years already. These shortbread cookies are sold all over the world and we are proud of being the studio behind their brand.

Updating Your Brand

This year we worked with BISCOTTEA to revamp their brand. Part of the challenge of updating any brand is keeping continuity between the old and new. Having a strong yet minimalist brand is key for an easy transition. In the case of BISCOTTEA all shortbread flavor package designs kept their stripes, yet colors were updated, and new photography (by Sunita Martini) now gives the whole design a new clean look. In addition we are in the process of designing BISCOTTEA’s new website and are excited of the upcoming launch.

Other than seeing them on shelves at Costco, Caribou Coffee, Delta Airlines, Cathay Pacific Airlines, and other big retails, BISCOTTEA is now sold on Amazon. I admit I’m bias but really, you must try their shortbread as they are so yummy!

Here are some photos taken by BISCOTTEA’s team of their latest convention. They shared their booth with other brands, many of which we designed as well. Derek Still, a co-founder of BISCOTTEA is the good looking guy in the photos.

Portfolio Showcase

Portfolio Showcase

Took us long enough but the shelves are finally up, showcasing some of our design work. It is a such great feeling to see the final products on display! As designers it does not get any better than that.

Please don’t forget to send us final print materials of our designs, so we can proudly add it to the shelf rotation!

Giving Thanks

Giving Thanks

This year is not over yet but Sunita and I wish to thank all of you from the bottom of our hearts. Not only for trusting us with your design projects but for being so nice to work with on a daily basis :). We are very blessed to have such an amazing bunch of clients!

A few shout outs for 2016 that we’d like to mention:

  • This year we moved to our new Redmond office. It was a scary move, but ended up being great for the studio. This is proof that even rough situations can lead to great opportunities. Our current office better reflects our studio’s mindset: colorful and inspiring. If you haven’t had a chance to visit, what are you waiting for?!
  • Another big thanks to Pyramide Production for giving us the opportunity to collaborate on the Microsoft Book of Dreams project. This project got the attention of MS CEO Satya, and he recognized the project’s success at the MGX keynote presentation.
  • Thanks to Biscottea for trusting Sunita’s great photography skills. This makes them the first official client who took us on for product photography. You will soon see the results on shelves word-wide!
  • Thanks to Novo Fogo as this year we celebrate seven splendid years of working together! Thanks to their amazing team and products, our designs are displayed not only in the best bars and restaurants in the states, but also in many hotel chains, and even on luxury cruise ships! Now let’s hope we can get some free stays in any of those amazing locations :).
  • We have another great bee, Archit, joining our creative hive. Thanks to him we can expand our horizons in web development, SEO, and many other tech based services that we could not handle before. Thank you Archit for being a such great addition to our team!

Thank you all, and have a wonderful Thanksgiving!

 

 

Copyrights Common Sense

Copyrights Common Sense

First I must admit, this blog post, in particular, is being written not only from my professional designer’s point of view but from a very personal place as well. Copyright matters affect me on both levels and evoke strong feelings about honor and courtesy, even before consideration of the legal aspects.

In the follow, I won’t get into the laws and formal regulations, as there are enough articles written about that. Instead, I will try to appeal to your common sense.

Copyright Concept:

To simplify the concept of copyright into a few words is very simple: “I create it, therefore it is mine.

Most of us are very familiar with the concept of ownership:

  • If someone takes something from us without our consent, we consider it theft.
  • If we want something that belongs to someone else, either we buy it or we will ask for permission to borrow it, take good care of it, and return it to the owner as agreed.

So why when it comes to copyright, do so many people disregard these basic rules?

The problem:

Copyright infringements have increased along with internet growth. The internet brought us closer to endless resources, textually and visually. With so much data and material within reach, the lines of ownership become blurry. Adding to the problem, is the sense of anonymity users have, that in some cases translate to a lack of responsibility of how they act over the web.

More and more I see a shift of how people perceive “ownership”. What once was “I create it, therefore it is mine,” has become “I could copy it, therefore it is mine to use.” Well, not really.

As a designer I have been asked many times to integrate images or other artwork (provided by a client) into my designs. When I ask the origin of the material I often get the answer, “From Google or Bing image search.” My reply is always, “Sorry but I can’t use it, unless you purchase the license of usage.” Then, I have found myself with very disappointed and often angry clients who have a hard time understanding why they need to pay for something that they can just copy and paste to their own computer. After all, it was there for all to see.

Copyright common sense:

After years trying to simplify a good and short answer to explain what is wrong with that scenario, I came up with this analogy:

While browsing the web you like one of their images/articles, so you decide to take it and use it in yours;

Is the same as:

While eating in a restaurant you like their chairs, so you decide to take one to use in your home.

Even then, some people can’t shake the idea of paying for something that they could so easily copy and reapply to their use for free, thinking that after all it is the internet, who will know? But ask yourself, is it committing a crime suddenly ok, because your chances of getting caught are low?

Summery:

Photographers, designers, writers, marketers… we all work very hard and put a lot of effort into what you see as a final product. Some materials may have been published independently while others may have been commissioned by clients. We are all happy that you like what we did, so much so that you would like to use it for your stuff too. What now? Ask us for permission. You may be requested to pay a one-time fee, or a licensing fee for repeat usage, or simply credit the maker. There will be times you may not receive permission to use the material at all. But there may also be times you are able to at no cost.

If you can’t locate the author, too bad. That does not mean you can use the material, it just means you need to keep looking till you do. Or try creating your own original material. In summary, I hope people will apply the same common sense on ownership ideals on the web as they do in real life.

CreateHive’s Clients

CreateHive’s Clients

It is hard to believe that CreateHive has been around almost eight years already. In that time, we have had the pleasure of working alongside many amazing people that we see as our extended family. You are the reason we love what we do!

Most of our clients have been referrals from existing ones, and your trust in us says it all. We are deeply thankful. As you grow, we grow along with you. And as our family keeps getting bigger, our work gets more exiting and diverse.

Under CreateHive’s umbrella we have clients from many industries, including:

  • Education
  • Medicine
  • Finance
  • Consulting
  • Hi-tech
  • Food
  • Liquor
  • Distribution
  • Retail
  • Arts
  • Security
  • Services
  • Movie Production
  • Environment
  • Health and Fitness
  • Religion
  • Telecom… and many more

Often we like to make connections between clients that we think may benefit from each other. To further our community, we thought it was time to gather all of you here, and share the big picture of what you are part of.

Thank you all again for sticking with us through the years, and for many more to come!

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