Product Label Design – Collaborating With Local Artists

Product Label Design – Collaborating With Local Artists

Ever sat down in a bar, looked at the back bar shelves and asked yourself, “Who designed those liquor labels?” versus wondering about their taste. Well, I wouldn’t be surprised if you didn’t, unless you are me.

There are so many product label designs that range in different sizes, colors, and shapes. Who can judge which one is better than the other? When it down right comes to design, there is not one single correct answer but many. Regardless if you like a design or not, the most important question is, “Would you remember it?”

With the wide range of products, a label can easily get lost on the shelves. Sometimes taking an approach that’s off the beaten path may help your label stand out and if not be memorable. These designs should be thoughtful and carefully crafted to not steer away from the essence of the product.

Back Bar Project has been working with CreateHive for over six years now. You can see their premium import collection of spirits on all the top shelves in quite a few of the hottest bars across the U.S. Some brands of you may have already seen are Giffard, Sotol Por Siempre, Bigallet, Nuestra Soledad, El Jolgorio, and much more to come.

Artistic Collaboration

The Back Bar Project team keeps us busy designing their collateral – from labels to packages to product sell sheets, as well as advertisements, posters, etc. From time to time they introduce us to local artists from the distilleries regions to collaborate on projects. Such collaborations create unique labels that bring the culture and brand to life. To have local artists collaborating with our design is an honor and privilege. Two brains are better than one, amirite?

One thing you can surely say about Back Bar Project spirit is they look and taste amazing!

Updating Your Brand – Biscottea

Updating Your Brand – Biscottea

BISCOTTEA has been with CreateHive for almost 7 years already. These shortbread cookies are sold all over the world and we are proud of being the studio behind their brand.

Updating Your Brand

This year we worked with BISCOTTEA to revamp their brand. Part of the challenge of updating any brand is keeping continuity between the old and new. Having a strong yet minimalist brand is key for an easy transition. In the case of BISCOTTEA all shortbread flavor package designs kept their stripes, yet colors were updated, and new photography (by Sunita Martini) now gives the whole design a new clean look. In addition we are in the process of designing BISCOTTEA’s new website and are excited of the upcoming launch.

Other than seeing them on shelves at Costco, Caribou Coffee, Delta Airlines, Cathay Pacific Airlines, and other big retails, BISCOTTEA is now sold on Amazon. I admit I’m bias but really, you must try their shortbread as they are so yummy!

Here are some photos taken by BISCOTTEA’s team of their latest convention. They shared their booth with other brands, many of which we designed as well. Derek Still, a co-founder of BISCOTTEA is the good looking guy in the photos.

Portfolio Showcase

Portfolio Showcase

Took us long enough but the shelves are finally up, showcasing some of our design work. It is a such great feeling to see the final products on display! As designers it does not get any better than that.

Please don’t forget to send us final print materials of our designs, so we can proudly add it to the shelf rotation!

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