Updating Your Brand – Biscottea

Updating Your Brand – Biscottea

BISCOTTEA has been with CreateHive for almost 7 years already. These shortbread cookies are sold all over the world and we are proud of being the studio behind their brand.

Updating Your Brand

This year we worked with BISCOTTEA to revamp their brand. Part of the challenge of updating any brand is keeping continuity between the old and new. Having a strong yet minimalist brand is key for an easy transition. In the case of BISCOTTEA all shortbread flavor package designs kept their stripes, yet colors were updated, and new photography (by Sunita Martini) now gives the whole design a new clean look. In addition we are in the process of designing BISCOTTEA’s new website and are excited of the upcoming launch.

Other than seeing them on shelves at Costco, Caribou Coffee, Delta Airlines, Cathay Pacific Airlines, and other big retails, BISCOTTEA is now sold on Amazon. I admit I’m bias but really, you must try their shortbread as they are so yummy!

Here are some photos taken by BISCOTTEA’s team of their latest convention. They shared their booth with other brands, many of which we designed as well. Derek Still, a co-founder of BISCOTTEA is the good looking guy in the photos.

Giving Thanks

Giving Thanks

This year is not over yet but Sunita and I wish to thank all of you from the bottom of our hearts. Not only for trusting us with your design projects but for being so nice to work with on a daily basis :). We are very blessed to have such an amazing bunch of clients!

A few shout outs for 2016 that we’d like to mention:

  • This year we moved to our new Redmond office. It was a scary move, but ended up being great for the studio. This is proof that even rough situations can lead to great opportunities. Our current office better reflects our studio’s mindset: colorful and inspiring. If you haven’t had a chance to visit, what are you waiting for?!
  • Another big thanks to Pyramide Production for giving us the opportunity to collaborate on the Microsoft Book of Dreams project. This project got the attention of MS CEO Satya, and he recognized the project’s success at the MGX keynote presentation.
  • Thanks to Biscottea for trusting Sunita’s great photography skills. This makes them the first official client who took us on for product photography. You will soon see the results on shelves word-wide!
  • Thanks to Novo Fogo as this year we celebrate seven splendid years of working together! Thanks to their amazing team and products, our designs are displayed not only in the best bars and restaurants in the states, but also in many hotel chains, and even on luxury cruise ships! Now let’s hope we can get some free stays in any of those amazing locations :).
  • We have another great bee, Archit, joining our creative hive. Thanks to him we can expand our horizons in web development, SEO, and many other tech based services that we could not handle before. Thank you Archit for being a such great addition to our team!

Thank you all, and have a wonderful Thanksgiving!

 

 

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