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How to Stay Truthful to Your Brand

How to Stay Truthful to Your Brand

by Paula Benari | Jun 13, 2014 | Project showcase, Tips

Once in a while we get the chance to be part of a brand that is unassuming and it’s as authentic as it gets. Novo Fogo is an organic cachaça, a Brazilian sugar cane spirit under the rum category. The distillery is located in Morretes, Brazil, on the edge of the rain...
What Makes a Great Logo

What Makes a Great Logo

by Paula Benari | Jun 13, 2014 | Tips

A logo is your first impression to the world. It is imperative that your logo design identifies and reflects the spirit of what it  represents. Logo concept: Most people assume a logo should be a direct representation of what the company does.  There is an alternative...
Building Your Project Brief

Building Your Project Brief

by Paula Benari | Jun 13, 2014 | Tips

The following are the basic questions for you to first, ponder upon as you consider your project. Second, it gives us some info to familiarize ourselves with you and the project ahead. If you don’t find a project that suits your needs, you will be able to still get an...
Defining Your Project 101

Defining Your Project 101

by Paula Benari | Jun 13, 2014 | Tips

Any company, sooner or later, will need branded design materials to help promote its purpose or product. Investing in well designed materials is certainly an expense that  will pay off in the long run. Before you start spending on your marketing materials, be sure you...

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