Updating Your Brand
This year we worked with BISCOTTEA to revamp their brand. Part of the challenge of updating any brand is keeping continuity between the old and new. Having a strong yet minimalist brand is key for an easy transition. In the case of BISCOTTEA all shortbread flavor package designs kept their stripes, yet colors were updated, and new photography (by Sunita Martini) now gives the whole design a new clean look. In addition we are in the process of designing BISCOTTEA’s new website and are excited of the upcoming launch.
Other than seeing them on shelves at Costco, Caribou Coffee, Delta Airlines, Cathay Pacific Airlines, and other big retails, BISCOTTEA is now sold on Amazon. I admit I’m bias but really, you must try their shortbread as they are so yummy!
Here are some photos taken by BISCOTTEA’s team of their latest convention. They shared their booth with other brands, many of which we designed as well. Derek Still, a co-founder of BISCOTTEA is the good looking guy in the photos.